ExactTarget Releases New Suite of Social CRM Capabilities

Company: ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions

Product/Service: A new suite of social CRM capabilities for its CoTweet social media management application

What it Does: The CoTweet Social CRM Connector helps extend the benefits of social media across an organization by creating a more complete view of an individual’s lead, opportunity or case history. Users can capture a conversation from Facebook or Twitter, associate it with an individual’s CRM profile, and then tag it as a lead or opportunity. The expanded capability also gives organizations new data to better measure the impact of social media programs.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 21, 2011 https://dev.adweek.com/performance-marketing/exacttarget-releases-new-suite-social-crm-capabilities/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT