Facebook and Instagram Are Testing New Shopping Features

The social network is developing a native checkout experience for dynamic ads

Facebook said its goal is to reduce friction during the checkout process ALife/iStock

The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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