Facebook Gold Rush? Why Developers and Brands Aren’t Connecting

In most stories about Facebook Platform development, there’s a depressing footnote – sure, applications are popular, but very few of them make significant profits. The New York Times famously compared Facebook’s economy to the San Francisco Gold Rush, describing a long line of developers searching for a short supply of gold. Apps on the Facebook Platform may get traffic, but the perception is that developers don’t make money.

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