Facebook, Instagram Have Seen 3.5 Million-Plus Holiday Shopping Mentions Since Nov. 1

Black Friday and Cyber Monday purchases via those platforms doubled in 2018 vs. 2017

People are searching Marketplace for advent calendars, coffee cups, stocking holders, tree skirts and ugly Christmas sweaters CrailsheimStudio/iStock

Holiday shopping talk is heating up on Facebook and Instagram, as there have been over 3.5 million related mentions on the two platforms since Nov. 1.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.