Facebook, Involver, And White House Partner On Memorial Day App

Facebook, Involver, and the White House, have partnered on an application to have users automatically have their status updates honor a fallen soldier. The application also includes a feature which guides users to change their profile photo to the one pictured on the right. It’s part of a promotion for Remember.gov, a White House-powered website which lists all of the fallen soldiers who were part of wars that America was involved in.

The application is meant as a way to honor all of the soldiers and serves as a reminder that we are still actively engaged in combat in other regions of the world. As MSNBC highlights, the drive for the application was driven by Joshua Ford, a White House intern who reached out to Facebook about creating a Memorial Day campaign.