Facebook Now Collects Data From Other Sites

facebook logoFacebook knows when its users have been sleeping, it knows when they’re awake, it knows when they’ve been bad or good … because the social media network can now monitor users on other sites, according to Marketing Land.

“Users don’t have to actively like, share or send something through a Facebook button for their browsing data to be captured for ad targeting; they just have to visit a page with the buttons enabled,” according to a site article on Friday. “Until now, interest-based targeting has largely been limited to what users did on Facebook itself.”

Marketing Land’s “Facebook Like and Share Buttons to Power Ad Targeting Based on Sites and Apps Users Visit” says Facebook announced last year that it would collect the data and on Tuesday, made the practice official in its blog.

The blog introduces the feature to users as a new opportunity, rather than something they have to actively turn off. The post does say, however, that consumers who’ve used “existing tools” to opt out of online targeting will have their choice respected.

“If you choose to use this tool, it will become the master control for online interest-based advertising across all of your devices and browsers where you use Facebook,” reads the post.

Therefore, advertisers may already have the opportunity to target consumers based on this data. For instance, the Facebook post says, users who visit travel sites to plan a trip may see ads on Facebook for travel deals.

Facebook says this new option is part of its continued practice of rolling out “online interest-based advertising.”

What do marketers think of this new option?

Please respond in the comments section below.

Heather Fletcher is senior content editor with Target Marketing.
Publish date: September 21, 2015 https://dev.adweek.com/performance-marketing/facebook-now-collects-data-sites/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT