Financial Marketers Look Outside for Tech Advice

Compared to other marketers, financial services marketers rely more on advice from their peers and technology reviews than marketers in other industries. That’s one of the trends that emerge when we slice “The Marketing Technology Buying Process” report down to the FinServ industry segment.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.