FireFold Connects Benefits to Products With Its Email

This email shows how a customer for one product can start thinking about why they may need a lot more.

Mailer Name: FireFold
Date Mailed: October 27, 2016

firefoldtopemFounded in 2006, FireFold manufactures and sells a wide variety of networking cables and connectors. The range of its products expanded to include TV and computer mounts as well as home theater equipment.

This email puts the focus squarely on those products, beginning with the subject line. “Excellent Sound Puts You Right in the Movie,” it reads.

When opened, the email reveals a headline: “Creating a Home Surround Sound System.” It’s followed by three paragraphs that get the reader to think about investing in a theater-type experience for their home. It asks: “Why not cut out the bad parts?” For anyone needing help, it offers assurance: “we’ll go over all this … to get you on the right path.” A link clicks through to a starting point on FireFold’s website for the newbie.

firefoldnextemThe next block shows three items for the home theater enthusiast. Each includes an image, a short technical description, and a sale price below the regular one. The top of each emphasizes “free shipping,” while the bottom includes a call to action button. A large reminder about the free shipping appears at the bottom of the email, just above the footer. It provides a few terms on the offer, the promo code, and jumping off points to the website to shop.

The Takeaway
Get the customer to open the mail by using a benefit in the subject line.

Publish date: December 12, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT