First Data Leverages Bank Relationships With Latest Mobile Payment Solution for Merchants

The software update enables merchants to combine a web-enabled smartphone or tablet with a mobile application and secure a mobile card reader to create a point-of-sale device.


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: June 14, 2013 https://dev.adweek.com/performance-marketing/first-data-leverages-relationships-with-latest-mobile-payment-solution/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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