Company: Flite, a SaaS advertising platform provider
Product/Service: Partnered with Channel Intelligence to provide a “Buy Now” app in ads
What it Does: Product-oriented ads can now include a dynamically updated list of online retailers that have the advertised product in stock. When a consumer clicks on a retailer’s logo in the ad, they’re sent directly to the product page on that retailer’s site. This provides the consumer with an easy way to buy products that not only drives impulse purchases, but also influences future online and in-store purchases.