Flite Offers E-Commerce in Ads Through Partnership With Channel Intelligence

Company: Flite, a SaaS advertising platform provider

Product/Service: Partnered with Channel Intelligence to provide a “Buy Now” app in ads

What it Does: Product-oriented ads can now include a dynamically updated list of online retailers that have the advertised product in stock. When a consumer clicks on a retailer’s logo in the ad, they’re sent directly to the product page on that retailer’s site. This provides the consumer with an easy way to buy products that not only drives impulse purchases, but also influences future online and in-store purchases.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.