Gazaro to Release PriceIQ

Company: Gazaro, a website that tracks prices on electronics from online and brick-and-mortar retailers using a patent-pending artificial intelligence system to identify the best buying opportunities

Product/Service: PriceIQ, a market intelligence service that delivers the best and most usable competitive and market-level data to help sellers optimize their product and pricing strategies

What it Does: PriceIQ helps retailers quickly identify and respond to changes in competitor pricing strategy; understand price position relative to national and private-label brands; optimize product price points to demand and market conditions to eliminate overstocks and out-of-stocks; make more effective use of loss leaders and door crashers; make more effective inventory purchase decisions; and acquire objective data to support external pricing claims in marketing materials.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: September 22, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT