GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

Passivity is equal to negligence with consumer data

Companies need to take privacy further than what GDPR will do. Getty Images

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their

@JudeMcColgan Jude McColgan is CEO of Localytics.