Giant Food, Washington Capitals Team Up on Ovi’ O’s Cereal and Accompanying Snapchat Game

Part of the proceeds will go to the Children's Cancer Foundation

Once the lens is unlocked, pointing it at the cereal box will fire up the game Giant Foods/Washington Capitals/Snapchat

Regional grocery chain Giant Food, official grocery sponsor of the National Hockey League’s Washington Capitals, teamed up with Capitals superstar and captain Alex Ovechkin on limited-edition cereal Ovi’ O’s. David Cohen is editor of Adweek's Social Pro Daily.