God Protect Us From Amateurs!

At 7:30 a.m. on Wednesday, Nov. 21, 2012, I sat down at the computer and received the following message from Yahoo!:

“Our country in particular—and the whole world—has a real challenge in bringing more women into engineering and technical fields. It’s good to show that you don’t need to sacrifice your sense of femininity because you are an engineer.”

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Publish date: December 4, 2012 https://dev.adweek.com/performance-marketing/god-protect-us-from-amateurs-the-buck-stops-ceo/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT