“There’ going to be a buy button soon. It’s imminent,” said Google Chief Business Officer Omid Kordestani, according to Business Insider. After much speculation, it’s official: Google intends to set up shop on one of the largest and busiest corners in the entirety of internet realty — it’s own search results.
While the exact details remain hazy, there’s enough bits and pieces floating around to put together a good idea of how these buy buttons will work — and how they’ll affect online retailers going forward from their implementation.
They buy buttons will reportedly appear only alongside sponsored links, placing them higher and in a more visible position than links from Amazon.com or other online retailers. After clicking a buy button, users will complete their transaction on a Google page. Fulfillment will still be handled by the seller, just as if the customer had bought on the retailer’s actual site.
It certainly seems that this move — designed to remove some of the online “friction” on the purchase journey — is another building block in Google’s master plan of building valuable mobile moments. What do you think? Let us know in the comments section below.
Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.