There’s an App for That (Unfortunately): Google to Penalize App Interstitials

The age of the app is upon us. “There’s an app for that” is the slogan of a generation, but as the mobile web becomes more useful, it seems that the Golden Age of apps might actually be behind us. In a recent post on Google’s Webmaster Blog, the search giant revealed an interesting tidbit about app download interstitials and how they will affect search ranking.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.