Google Releases Proposed Privacy Framework in Advance of Senate Committee Hearing

Chief privacy officer will testify before Senate on Wednesday

The guidelines that Google released encourage baseline federal rules, a set of best practices for companies and a level of flexibility for companies when meeting legal requirements. iStock

Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.