Google’s Enhanced Campaigns and the New Paid Search Landscape

On July 22, Google AdWords will begin migrating all legacy campaigns to the new enhanced campaigns format, which will automatically serve ads to multiple devices including desktops, tablets and mobile (smartphones). Google provided plenty of lead time for the transition, announcing the mandatory migration to enhanced campaigns nearly six months in advance and publishing many different helpful resources, including articles, blog posts, transition guides and videos to help the search marketing community with the change.