Google’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdX

Google to implement privacy update on its ad exchange to appease data protection authorities

Paper falling into a folder with a chain and a lock around it
The updates will place further limits on the type of ad inventory they are bidding on. Getty Images

Advertisers on Google will no longer be able to see the contextual content of the inventory they are bidding on under upcoming changes to the search platform’s ad auction process, which are being implemented after consultation with regulators.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.