4 Ways to Apply Data Science to Social Media Marketing in 2018

Opinion: Complex relationship patterns and groupings can become clearer through visualizations

It's common for people to use data science when they actually mean data analysis or analytics ra2studio/iStock

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape.

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