HelloFlo on ‘Camp Gyno:’ ‘We Weren’t Trying to Revolutionize Feminine Care Marketing’ [Video]

Jamie McCelland, one of the creatives behind the video, joined HelloFlo CEO and founder Naama Bloom and MediaPost writer and critic Barbara Lippert in this Google+ hangout to explain how he and co-creator Pete Marquis tapped into the brains of pre-teenage girls to pull it off.

HelloFlo‘s viral “Camp Gyno” video follows the transformation of a young girl who is drunk with power after becoming the first girl at summer camp to get her period and, quite possibly, the first actress in a feminine hygiene commercial to use the word “vag” in a sentence.