HelloFresh Wants Cooking to Be Fun

Meal delivery services are as popular as ever, with busy consumers wanting to make delicious, healthy homemade meals without hunting for recipes and spending too much time in a grocery store. Berlin-based HelloFresh has a presence in North America, Western Europe and Australia, and offers a subscription service similar to its competitors.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.