Honda Pops Up in the Mail Stream

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature to showcase its new 2017 CR-V compact crossover SUV. Using the tagline “More to see. More to do. More to experience,” this mailing takes these actions to heart, giving the recipient a dynamic experience in the mailbox.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.