Hotels.com to Deliver InterACT! Conference Day II Keynote Address

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InfoTrends and North American Publishing Company (NAPCO) announced today that Vic Walia, Senior Director of Brand Marketing at Hotels.com, will deliver the day two keynote address at the InterACT! Conference. The event will take place August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

During the keynote, Walia will discuss best practices and results from Hotels.com’s recent Virtual Vacation multichannel campaign on Wednesday, August 11. In his address, Walia will share experiences on the value of integrating multiple media to better engage consumers.

“We are pleased to have a keynote speaker who will be such an asset to the program opening up the conference on day two,” commented Peggy Hatch, President of the Target Marketing Group at NAPCO. “With Mr. Walia’s 10+ years of experience managing leading consumer brands, we are looking forward to hearing his predictions for how marketing is evolving.”

InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. This “game-changing” event will demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.

In addition to the educational sessions, attendees will also have the opportunity to network with peers during the technology & services showcase, at which industry-leading vendors will be on hand to discuss the latest hardware, software and services now available to make cross-media, multi-channel communications a reality for your business. For more information, visit www.interactconference.net


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: May 24, 2010 https://dev.adweek.com/performance-marketing/hotelscoms-vic-walia-deliver-interact-conference-day-ii-keynote-address/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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