How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

MikMak and Bustle are driving the campaigns

Dr. Brandt is among a handful of brands testing commerce-enabled posts. MikMak

For years, social platforms have been dogged with reports that posts don’t lead to sales, leaving some retailers to question if big investments in social deliver those much desired conversions. But as consumers continue to spend more time with only a handful of social platforms, marketers still see an opportunity to squeeze money out their efforts.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.