How Brands Are Getting More Sophisticated at Using Location Data

And a look at what’s next for marketers

Marketers need to keenly focus on leveraging location data. Getty Images

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss out on crucial opportunities to engage customers and acquire new ones.

Brian Czarny is the CMO at Factual.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"performance-marketing"}