How Complex Networks Reimagined Its Brand

It's come a long way since the magazine launched in 2002

Complex Networks
Complex Networks' brand redesign reintroduces the company as an entertainment network.

Key insight:

Complex Networks redesigned its logo, website and mission statement to better reflect its diversified media business and to show how the company has evolved since it launched as a magazine covering hip-hop and sneakers at the beginning of this century.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.