How Complex Networks Reimagined Its Brand

It's come a long way since the magazine launched in 2002

Complex Networks' brand redesign reintroduces the company as an entertainment network.

May 6, 2020

Key insight:

As media companies innovate, they have to rethink how they present themselves to advertisers.

Complex Networks redesigned its logo, website and mission statement to better reflect its diversified media business and to show how the company has evolved since it launched as a magazine covering hip-hop and sneakers at the beginning of this century.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.