To Win the Holiday Season, Consumer Tech Brands Have to Be Always On

Brands must forge connections well before October, according to Google

studio shot of different electronic products
New research from Google details how consumers shop for electronic devices. Getty Images

Consumer electronics brands looking to connect with holiday shoppers are likely too late for 2019 if they haven’t already invested in those relationships throughout the year.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.