How NPR Hopes to Use a 10-Minute Morning News Podcast to Connect Digital and Terrestrial Audiences

Introducing Up First, with hosts David Greene, Steve Inskeep and Rachel Martin

Stephen Voss/NPR

There will be two concepts at play when NPR introduces Up First, NPR’s new 10-minute daily podcast from the Morning Edition team that debuts Wednesday. Morning Edition executive producer Sarah Gilbert calls it an “onramp to the day’s news,” a brief, easy way to both tune into and ease into the increasingly traffic-ridden daily highway that is the news. But it will also serve as a bridge between two NPR audiences that often exist in separate spheres, what Neal Carruth, NPR’s general manager of podcasts, describes as its “big, terrestrial audience and the younger, ever-growing on-demand audience.”

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