How NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout Star

The podcast launched in Feb. 2017

The New York Times launched its first marketing campaign for its audio show, The Daily. The New York Times

After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.