How Retail’s Identity Crisis Is Reshaping Brick-and-Mortar Stores

Just look at Kohl’s

As retail adapts to shopper behavior, stores are increasingly amorphous. Getty Images

As retailers of a certain age scramble to resonate with consumers in 2019, 57-year-old Kohl’s has implemented an interesting tactic: It is downsizing some stores and leasing or selling “underutilized square footage” to brands like discount grocer Aldi and gym chain Planet Fitness.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.