IBM Unveils Industry’s First Cloud Suites for the Entire C-Suite

Company: IBM, a technology and consulting corporation

Product/Service: Cloud solutions designed for the C-suite

What it Does: The C-suite is a dashboard of features that helps marketers analyze social platforms and provide customer insights through social media analytics.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: June 21, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT