iGoDigital Announces Updates to its Personalized Product Recommendations Platform

Company: iGoDigital, a provider of personalization and product recommendation tools

Product/Service: Updates to its Personalized Product Recommendations platform

What it Does: Exposes consumers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of crowds and individual product attributes to show the most relevant products in real time to each shopper. Because each tool is powered by iGoDigital’s Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.