Company: iGoDigital, a provider of personalization and product recommendation tools
Product/Service: Updates to its Personalized Product Recommendations platform
What it Does: Exposes consumers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of crowds and individual product attributes to show the most relevant products in real time to each shopper. Because each tool is powered by iGoDigital’s Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.