Why it’s Never Too Early for Retail Holiday Emails

While consumers may still be caught up in the changing colors of fall, now is the time for retailers to begin working on their holiday buzz if they’re hoping for a profitable Christmas. Last year in November and December, retail sales rose to $462 billion. That said, there’s a lot of shopping activity already going on. It’s been reported that more than a third of shoppers were already online in May making purchases for the holidays.

Retailers should be building their holiday email marketing programs now. With a solid email marketing strategy in place early, targeting the right message to the right customer at the right time transforms into an action item instead of a chore. To make the process easy, apply the following to get your email marketing program rolling:

Publish date: September 23, 2011 https://dev.adweek.com/performance-marketing/in-retailer-s-world-it-s-never-too-early-holiday-email/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT