While consumers may still be caught up in the changing colors of fall, now is the time for retailers to begin working on their holiday buzz if they’re hoping for a profitable Christmas. Last year in November and December, retail sales rose to $462 billion. That said, there’s a lot of shopping activity already going on. It’s been reported that more than a third of shoppers were already online in May making purchases for the holidays.
Retailers should be building their holiday email marketing programs now. With a solid email marketing strategy in place early, targeting the right message to the right customer at the right time transforms into an action item instead of a chore. To make the process easy, apply the following to get your email marketing program rolling: