Infographic: How Brands Struggle Internally to Adapt to Digital

Is this the year CMOs demand a new operating model?

95% of companies globally are investing in structure, people, processes and tools to boost their digital maturity. iStock Photo

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance, and a similar percentage say fear of change is holding their company back.

This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.
@ejwander erik.wander@adweek.com Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.
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