Instagram Creators Begin Testing Facebook’s Brand Collabs Manager

It provides a way for potential partners to see their like counts and other metrics

Facebook introduced Brand Collabs Manager in June 2018 Instagram

Instagram began testing parent company Facebook’s Brand Collabs Manager branded content partnerships tool with roughly 40 creators in the U.S., partially as a response to reaction to its test of hiding like counts. David Cohen is editor of Adweek's Social Pro Daily.