Instagram vs. Facebook: Why Brands Should Embrace One Over the Other

While the declining organic reach of most Facebook posts — approximated at about 2 percent for pages with more than 500,000 likes — has a lot of marketers feeling down, it doesn’t mean that brands should give up on a social strategy.

Instead, according to selfstartr, marketers should turn their attention toward Instagram, the highly visual social channel that has users engaging brands. According to the infographic below, 68 percent of Instagram users engage with brands. To learn more about the benefits of Instagram over Facebook, check out the infographic below.

Instagram Infographic: Why Brands Should Embrace Instagram Instead of Facebook

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.