WASP Evolves

Company: iPerceptions Inc., a provider of web-focused voice of customer analytics

Product/Service: WASP 2.0 allows WASP users to view and analyze the results of analytics scans in an intuitive new dashboard

What It Does: WASP 2.0 detects and reports on the state of analytics tagging and data collection on any site in real time. Its automatic scanner, new dashboard view and new data browser enable faster quality assurance.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 29, 2010 https://dev.adweek.com/performance-marketing/iperceptins-wasp-20/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT