1. Find a universe of potential customers—in the words of the late, great copywriter Gary Halbert, “a hungry crowd.”
2. Offer salvation.
Here are two entrepreneurial websites with unique business models to stimulate your thinking:
Travelers (USA and world) trying to book a complex trip with multiple stops can go to www.Rome2Rio.com and easily discover the connections.
This is creating a business on top of other businesses. For example, travel companies such as Expedia, Priceline and Orbitz are travel companies that do not have billions invested in planes, rental cars or hotels. Rather, they operate on the fringes and take their cut of the business.
Continuity series—automatic shipments of consumable items—worked well in old-fashioned mail order (e.g., Gevalia coffee, Dr. Seuss books for kids and magazine subscriptions).
Let’s face it, if you can make an offer whereby products are shipped automatically, and the customer’s credit card is charged automatically, the system is total convenience for the buyer and automatic income for the seller.
The business model that works in print should also work in e-commerce.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be “Write Everything Right!” Visit him at dennyhatch.com or contact him at email@example.com.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.