5 Things to Think About When Moving From Managed to Self-Service Social

Opinion: One of the key decisions for agencies is to decide whether they are going to use a managed-service vendor or self-service platform

Critical to success in digital marketing is using the right tools—and there’s no shortage of vendors looking to fill the gaps for digital agencies. The hodgepodge of marketing technologies that make up the agency’s tech stack requires a constant process of evaluation and negotiation to keep the overall solution filled with the best tools for each channel. There are multiple variables that go into the decision-making process to pick vendors, including prices, services, features and integrations.