Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment

Opinion: Here are some general tips to navigating the tricky waters of influencer marketing during divisive times

Influencers who publicly voice their opinions elsewhere could potentially be followed and noted by your customer base courtneyk/iStock

At this point, we’re all very much aware of the fact that influencer marketing is a great tool to increase web traffic, spike sales and boost social engagement.

Justin Kline is co-founder of Markerly.