KCRW and podcasting: it’s all about the underwriters

I’ve often wondered how KCRW’s giant podcasting initiative related to their overall fund-raising strategy. (By ‘overall fund-raising strategy,’ I mean the pledge drives in which all of Los Angeles is cajoled / flirted with / buttered up and/or guilt-tripped into donating money twice a year.) Wired looks at how podcasting is changing the economics of public radio, and, lo, quotes KCRW general manager Ruth Seymour implicitly commenting on her station’s podcast play: