KeywordSpy Infiltrates Google, Yahoo and Bing

Company: KeywordSpy, a provider of keyword research technology and competitive intelligence to search engine advertisers

Product/Service: Advanced PPC Export allows users to directly export ad copy and keywords into the Google Adwords, Yahoo Search Marketing and Bing advertising platforms

What It Does: Allows marketers to take advantage of KeywordSpy’s ROI keyword indicator and increase the profitability of PPC campaigns by quickly and easily exporting only the successfully converting keywords from their competitors’ campaigns.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: May 6, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT