Driving Paid Social Efficiencies With Top Creative

Opinion: Creativity is too often sacrificed at the expense of other media goals

The “build it once, run it everywhere” model of advertising is no longer relevant scyther5/iStock

Digital marketers are increasingly realizing that social platforms, with their large scale and ample first-party data, present an unparalleled opportunity to reach audiences with personalized content. But creative relevance is key to secure that initial consumer engagement.