Lawsuit Claims Backpage Used Custom Salesforce Tools to Fuel Its Sex Trafficking Empire

‘Human beings … were raped and abused because of it’

The lawsuit says online advertising enables traffickers to maximize profits and evade law enforcement. Getty Images

The same day CRM company Salesforce was named 2019 Humanitarian Company of the Year by the American Red Cross of the Bay Area, lawyers on behalf of 50 women—listed as Jane Does No. 1 through No. 50, survivors of sex trafficking—filed a lawsuit against Salesforce seeking trial by jury.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.