Lay’s Will Be Integrated Into Every Episode of Snap Originals Docuseries Endless

Star and influencer Dylan Jordan will also promote the snack brand in six-second non-skip commercials

Influencer Dylan Jordan, one of the stars of Endless Snap Inc.

Endless, the Snap Originals docuseries previously known as Endless Summer, is set to return for its third season, and Lay’s will be integrated into each episode. David Cohen is editor of Adweek's Social Pro Daily.