Company: Listrak, an email marketing solutions provider
Product/Service: Post-Purchase Solution
What it Does: Automates post-purchase email campaigns to keep customers engaged and increase future sales with review requests, product recommendations, loyalty programs and win-back campaigns. Features include automated campaigns triggered for deployment based on purchase date or ship date; dynamic campaigns which use customer purchase metrics for targeted messaging and offers; and behavioral targeting and split testing, which enable you to reach customers with the right message and type of campaign.
Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 3, 2012
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