Monetate Introduces LivePredict: Automated Segment Discovery Combined With In-the-Moment Personalization

Company: Monetate, a marketing and web optimization platform provider

Product/Service: LivePredict, an automated segment discovery product

What it Does: Automatically identifies valuable customer segments and gives marketers the ability to instantly take action by creating and displaying online content targeted specifically to and for those segments.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.