Luxury Brands Playing Into Online Video’s Appeal

When you think about an advertisement for a luxury brand, what typically comes to mind? For me, I think of a slick, glossy print ad with minimal copy, stunning photography of a model or product shot in vibrant colors or minimalistic black and white, and a lavish item my wife usually tells me I should buy her for her birthday. What typically doesn’t spring to mind is a digital ad campaign. However, thanks to consumers increasingly browsing and buying online as well as the innovation offered by devices like the iPad, the way we think about luxury marketing is changing.